Consumer research studiesWeather launching new products, expanding into new geographic markets or attacking new customer segments, designing effective promotional strategies, choosing and developing a strong and positive image, in all these cases we offer support to make the right decision.
In most cases, a market research serves conceiving market strategies and positioning, promotion, sales and distribution strategies. Moreover, as the study covers as many of the strategies mentioned above, it proves to be more effective. For this reason, the analysis phase in the development of a market study is one of the key stages of the proces.
The main categories of consumer research implemented by Addvances, are:
– Usage and attitude studies
– Studies of consumer satisfactionr
– Segmentation and positioning studies
– Brand assessment studies
– Studies to evaluate products / concepts
– Studies evaluating promotional campaigns
– Other studies BtoC
Since 2008, Addvances is a company member of ESOMAR (The European Society for Opinion and Market Research), wich certifies the quality and professionalism of our market research services. Addvances is also personal data operator authorized under Law no. 677 of 21 November 2001, on the protection of individuals with regard to the processing of personal data and on the free movement of such data.
EXPORTS Across the 27 countries of the European Union, were exported, in 2012, products totaling 4.515,1 billion, of which 62.7% were within the Union and 37.7% with the other countries of the world. From 2003 until now, exports grew by…
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